When it comes to Search Engine Optimization, there are a few techniques that you should master in order to make sure that your posts would really drive traffic. SEO Explode uses strategies that make posts unique and relevant.
1. Map Strategy for Competitive and Audience Insights
Take note that since 2015, Google Analytics has lost its keyword data which means that writers have to take it upon themselves to create articles that would be worthy of posting on sites such as seoexplode.com.
This means that you have to use a combination of topics together with quantitative data, which drives a zero sum game, and allows the following to happen:
•Make sure that keywords for targeting are found
•Know which kinds of content perform well
•Learn how to tackle various kinds of markets, even the adjacent ones, and
•Be progressive by knowing how the competition is doing in the market, too!
2. Prioritize Mobile SEO
Just like what Seoexplode Inc does, you have to make sure that you think about how your content would look like on mobile devices. Since 2014, mobile data has driven more traffic to SEO-related sites, which means there’s around 68% of traffic coming from mobile devices alone.
By prioritizing Mobile SEO, you get to have under the fold content in just 1 second—which is extremely good for your business!
3. Support SEO Teams with Your Content
Remember that the experience you create for your audience is only as good as your efforts. If there’s one thing that www.seoexplode.com could give, it’s the fact that you can create content that would easily be understood by your audience. B2Bs and B2Cs are both able to appreciate web and blog content, as long as they’re written clearly and that you have included SEO terms without being too pushy, and without making the audience feel uncomfortable.
In order to give affordable SEO services that are of high quality, the company does the following:
•First, it creates what matters to its audience. According to Panda, a Google Algorithm checker, User Experience and Quality are more important than Strategic Content. This is because when your audience feels like you have created your content to help them—and not just to promote your products or services—they’d be more likely to read your posts because they know that they’ll be able to learn something from them, not just deal with constant promotions. Subtlety is always the key.
•Distribute effectively to make way for immediate results. This means that work doesn’t end right after posting your content. If you really want people to read what you have written, and hopefully, drive traffic to your site, you have to make sure that you share your content as much as you can. Connect your blog to your social media accounts. Take note that having Facebook or Twitter is important if you want to promote your content because mostly everyone’s there, and it’s so easy to share content on those sites, too.
•Maximize lifetime value of best content across all channels. And finally, make sure that you don’t just let your content be stagnant. So, you have posted and shared it on all your social media channels. What now? Well, you could pin your post on your Twitter page, and then make use of it again days or weeks after having it posted. You could put those ICYMI (In Case You Missed It) or ICYDK (In Case You Didn’t Know) posts where you could add links to earlier posts—giving those who have not seen it the first time the chance see it—and hopefully, drive traffic and revenue to your site.
4. Integrate Data Across Teams
The next thing you have to keep in mind is to make sure that you lean towards the same goal as other teams. In order to provide great search engine optimization services, observing contemporaries is important, so that you learn from both their successes and mistakes. This does not mean that you have to go and mimic them—you just have to understand what they did right, and what they did wrong to understand what you also have to do.
It’s also about knowing what goes well with SEO. For example, you have the Pay-Per-Click (PPC) System that has a symbiotic relationship with SEO. Therefore, you have to study not only SEO, but also PPC so that both paid and organic searches could impact each other. This way, you’ll get analytic not just from Google, but also from Kenshoo, as well!
5. Make way for reporting and measurement that really works
And finally, make sure that you get the help of SEO Professionals who really know what they’re doing. In a study done in 2015, 44% of respondents said that they lacked knowledge when it comes to showing and understanding the impact of marketing in the business. This means that there’s a tendency that they’d put out content that’s not substantial—and is clearly not helpful for their business. Another study showed that 49% of marketers only used intuition for interpreting data, and did not rely on the data alone—which means that they really were not able to understand what’s going on in their businesses.
This is why you should take time to understand how to measure analytic and KPI. If you cannot do it, seek help from professionals, join seminars, and read as much as you can about SEO. This way, SEO Explode is really able to be the best Search Engine Optimization Company out there.